Toe rings are small rings worn on the second toe, usually in pairs. In India they are known as bichiya in the north and metti in the south, and they are traditionally worn by married Hindu women as a sign of marriage. Abroad, two groups buy them: the South Asian diaspora, who want traditional designs for weddings and daily wear, and fashion customers, who buy simple adjustable rings as summer or beach jewellery.
Materials and finishes
Traditionally, toe rings are made of silver rather than gold, so imitation versions mostly use a silver-coloured finish. Rajkot makers produce them in silver-plated brass, oxidised brass, German silver and alloy. Gold-plated and rose gold toe rings exist for the fashion market but are less common.
Because toe rings rub against skin and are exposed to water and sweat, plating wears faster than on earrings or necklaces. An oxidised or antique finish hides wear better than a bright polished one.
Designs and sizing
- Adjustable open bands are the norm, so one size fits most toes.
- Traditional designs include coiled bands, flower tops, small bells (ghungroo) and stone settings.
- Fashion designs are simpler: thin plain bands, small midi-style rings and minimal stones.
- Most are sold as a pair, sometimes as a set of two pairs for different toes.
Which markets buy them
The steadiest demand comes from South Asian communities in the UK, US, Canada, the Gulf, Africa and Australia, especially for weddings and festivals. These buyers know the product and look for traditional shapes.
In the fashion market, toe rings sell seasonally, mainly in spring and summer and in beach and holiday collections. Here customers want comfort and a simple look, and they often buy toe rings alongside anklets.
Compliance points
Toe rings are in prolonged contact with the skin, so nickel release limits apply in the EU and UK, and lead and cadmium limits apply as for other jewellery. Ask the maker for the base metal, and have samples tested before your first order if you sell into those markets. German silver usually contains nickel, which matters here.
What this means for a buyer
Decide which of the two markets you serve before you choose designs, because the traditional and fashion versions differ in weight, finish and price. See what jewellery you can source from Rajkot for the wider product range.
Creston & Co works for buyers only, for a fixed fee agreed in writing. We confirm the base metal, have samples tested at NABL-accredited labs and supervise packing. Start with a free sourcing review.