Your eyes and hands in India · Est. 2019 · Replies within one working day

Can Indian suppliers match a European brand chemical's performance?

Often yes, for established chemistries. The match must be proved by side-by-side tests in your process, not by a similar data sheet, and some patented products cannot be copied.

· 3 min read · Creston & Co

Often yes, for established chemistries such as common surfactants, auxiliaries, emulsion binders and water-treatment products. But a match must be proved by side-by-side tests in your own process, not by a similar data sheet.

Some products cannot be matched. They may rely on a patented molecule, a proprietary polymer or a raw material that is hard to buy in India. A good supplier will tell you this early.

What "equivalent" should mean

Suppliers often call a product "equivalent to" a branded one. That claim means nothing until it is tested. Two products can share solids, pH and ionic nature and still behave very differently.

Define equivalence as a set of results in your own application. Examples include colour yield on your fabric, slump retention in your concrete or bond strength on your board. Set limits for each result before testing starts.

How a matching project usually runs

  • You send the current product's data sheet and safety data sheet, plus your performance targets and test method.
  • If you can, you send a small sample of the current product, so the supplier can analyse and benchmark it.
  • The supplier makes lab samples, usually in one to three rounds, and reports results against your targets.
  • You test the best sample in your own laboratory alongside the current product.
  • A trial batch from the production plant is run on your line, as described in what a trial batch is.

Points that decide success

Raw materials matter most. A European product may use a fatty alcohol, a monomer or a catalyst that the Indian plant cannot source in the same grade. Ask what the supplier will substitute and how that affects the result.

Also check the plant's test equipment. A supplier that cannot measure what you measure will struggle to keep the match from batch to batch. Ask which instruments they use and request copies of their test reports, not just a statement that the product passed.

Respect intellectual property. Reverse-engineering a non-patented product is normal in this trade, but copying a patented one or using another company's trade name on your label can expose you to legal action. Take advice in your own market if in doubt.

Keeping the match over time

The first lot often matches well. Later lots can drift if the supplier changes a raw material. Write your performance tests into the purchase specification, keep retained samples, and test lots on arrival. The founding article on why quality drops after the first container explains the pattern.

Ask the supplier to agree in writing that it will tell you before any change of raw material source, process or plant. This is often called a change notification clause. With it, you can retest before a changed product reaches your line, rather than finding out from a customer complaint.

Next step

We find plants with real development laboratories, manage sample rounds, and have lots tested against your benchmark. Book a free sourcing review.

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