To launch private label tiles from India, you choose a range, agree designs and specifications with a manufacturer, put your own brand name and carton design on the boxes, and place orders at the factory's minimum per design. White label tiles and own-brand tiles follow the same path. The factory makes the tile and you own the brand and the customer.
The risk is not in printing a logo. It is in picking a factory that holds quality across repeat orders, and in agreeing what the factory may not do with your designs.
How do you build the range?
Start small and coherent. A first collection might be eight to twelve designs in two or three sizes, with floor and wall options that match, in a clear quality tier. Look at what already sells in your market and use choosing designs from a tile catalogue as a guide.
You can pick from the factory's own catalogue, or ask for changes through custom tile designs from Morbi. Digital printing lets a plant produce a design that no other buyer has, if you agree exclusivity.
What goes on the box?
The box is where your brand lives. You supply artwork; the factory prints cartons with your name, design name, size, shade and batch fields, and any market-specific marks. Private label tile boxes covers carton design, barcodes and mandatory information. Check labelling rules for your destination before you print, since requirements differ by country.
How do minimum quantities work?
Private label orders carry minimums. Printing your cartons and setting up a custom design adds cost for the factory, so it will ask for a minimum per design or a minimum container. The figure depends on the plant and the product, and our guide to tile MOQ in Morbi explains how it is set. A real number comes from a quote, which we obtain in a sourcing review.
How do you protect the brand?
Agree these points in writing before production:
- Design exclusivity: which designs the factory may not sell to anyone else, for how long and in which territories.
- Carton ownership: the factory must not use your artwork or leftover cartons for other buyers.
- Quality tier and tolerances: the grade you expect, the shade and calibre limits, and who inspects.
- Reorder shade: how the factory records batches so a reorder matches earlier stock.
- Trademark: register your brand in your own market. Registration is your responsibility and the factory cannot do it for you.
What does a sensible launch timeline look like?
Plan in stages. First comes range selection and sample approval, which can take a few weeks because samples must be made and couriered. Next are carton artwork and any development of new designs. Then comes a trial container, followed by inspection and your own test of the goods. Only after the trial should you commit to a full launch quantity. Build in time for factory shutdowns and for printing cartons, which may need a separate supplier. A realistic schedule gives you a launch that does not depend on everything going right the first time.
Next step
Launching a brand means trusting one factory with your name. We find and audit manufacturers, check samples and documents, and supervise production and loading, so your brand is not defined by a bad batch. Book a free sourcing review to plan your first collection.