A wall tile concept is a set of tiles from one design series, made to be used together in one room. A typical Morbi concept has a light base tile, a dark base tile and one or more highlighters, all in the same size. Some concepts add a matching floor tile.
Factories show concepts as room photos or digital mock-ups of a kitchen or bathroom. Your customer buys a look, not a single tile.
How bathroom concepts are usually laid out
A common bathroom layout uses the dark base on the lower part of the wall and the light base above it. A band or panel of highlighters sits at the join or behind the basin or shower. The floor uses the matching floor tile or a plain tile in a related colour.
Other layouts use the dark tile on one feature wall only. The concept gives the pieces; the installer and your customer decide the layout.
How kitchen concepts differ
Kitchen concepts focus on the area between the worktop and the wall cabinets, often called the backsplash or dado. The highlighter usually sits there, with a plainer base tile on the rest of the wall. Wood, marble and pattern looks are common.
Kitchen tiles face grease, heat and frequent cleaning. Ask for the chemical and stain resistance results to ISO 10545-13 and ISO 10545-14, and choose a glaze that cleans easily. Deep relief highlighters hold dirt behind a hob.
Choosing concepts from a catalogue
Catalogues show concepts in their best light, often with digital rendering. Before you choose, ask for the physical tiles of every piece in the concept and lay them together. Our guide on choosing designs from a tile catalogue covers the general approach.
- Check that all pieces are in the same size and calibre.
- Check the colour of the base background on the highlighter against the base tiles.
- Ask whether every piece is made on the same line, or whether some are bought in from another plant.
- Ask whether the matching floor tile is made by the same factory.
Ordering a concept
Order in the ratio your customers actually use. Base tiles make up most of the quantity, and highlighters a small share. Think in rooms: estimate the base and highlighter boxes for a typical bathroom or kitchen in your market, then multiply.
Order all pieces of one concept in the same shipment where you can, so that shades match. When a floor tile is part of the set, read whether matching floor and wall tile sets are available before you commit.
Next step
We lay out each concept at the factory, check shade across all pieces and confirm the quantities on the loading plan. To build your concept range, book a free sourcing review.