For Diwali, Eid and other festivals, the best sellers are usually statement earrings such as jhumkas and chandbalis, medium necklace sets, bangles, maang tikkas and gift-ready boxed pieces. Gold-tone, kundan, polki-look and AD styles lead for Diwali and Eid, while oxidised pieces sell for Navratri and casual festive wear.
The key to festival trade is timing: the stock has to be on your shelf, or in your warehouse, before customers start shopping.
Diwali
Diwali shoppers buy outfits and jewellery for family gatherings and parties. Gold-tone necklace sets, jhumkas, kundan chokers and bangle sets sell well, along with boxed gifts for relatives. Many buyers also order for Karva Chauth and Dhanteras, which fall around the same time.
Eid
Eid shoppers in the Gulf, UK and South Asian diaspora look for elegant sets that match new outfits: AD and kundan earrings, light necklace sets, bangles, hand harnesses and tikkas, plus hijab pins. The date moves about eleven days earlier each year, so plan by the calendar of the year you are selling in.
Other festivals
- Navratri and Garba: oxidised and mirror-work jewellery, large earrings and anklets.
- Raksha Bandhan: gift sets and rakhis with small jewellery elements.
- Pongal, Onam and Durga Puja: temple and regional styles for South and East Indian customers.
- Christmas and the gifting season in Western markets: boxed earrings and pendants.
Timing your order
Rajkot makers are busiest before the Indian festival season, because domestic demand peaks at the same time as export demand. Place festival orders early, allow for production, inspection and shipping, and leave a buffer. See how long a jewellery order takes to produce for the stages.
What this means for a buyer
Order the festival styles your customers expect, early enough to sell the whole season. Creston & Co works for buyers only, for a fixed fee agreed in writing: we book capacity with Rajkot makers ahead of the rush, check finish and supervise packing. Ask for a free sourcing review.